DHL Supply Chain take on logistics management for Warburtons
By: Miriam Sauter On: 03/05/2012 In: Parcel Delivery Service Comments: 0
- DHL Supply Chain has signed a five-year contract with Britain’s leading bread baker, Warburtons.
Over the next few months, the Bolton-based site is going to receive lots of support from DHL including the implementation of a new control tower operation.
Overseeing Warburtons logistics
By using a control tower, DHL logistics aims at improving the visibility and planning of Warburtons’ supply chain management. An experienced team will be overseeing and managing the planning process.
Adam Marson, Supply Chain Director at Warburtons, said that “DHL’s proven experience in the cereal sector made it a natural choice as our logistics partner. Its transparent, measurable initiatives will have a pivotal role in supporting our ability to continue delivering the freshest products possible daily to our customers and consumers.”
Image c/o DHL
Beyond that, DHL Supply Chain announced that its Pluto planning tool also involves the implementation of new technologies across the Warburtons’ fleet in order to drive productivity amongst the drivers.
“We’re delighted to have been selected as strategic partner to Warburtons, and look forward to helping meet it strategic operating objectives while continuing to deliver vertically integrated supply chain solutions to the cereal and bread industry”, so Roly Taplin, Vice President, Agri-food at DHL Supply Chain.
Two million bread loaves, rolls, crumpets and other bakery products are currently transported between Warburtons’ 12 bakeries and 13 depots.